Book Review – Gently falls the Bakula

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Shrimati and Shrikant were once classmates and neighbours but they were brought up in completely different family environments. Never realizing that one day they would become a couple. ‘Gently falls the Bakula’ is a story of love, friendship, marriage and the meaning of life.

Author Sutha Narayan Murti has weaved this story so beautifully that it leaves the reader with no option but to read. The first half of the story is set in Hubli, a small town and the pace of life. She slowly and beautifully graduates the story to the hardships and the luxuries of living in Mumbai. The characters are so well crafted thatthey come to life. You watch and lament as ambition begins to dominate life dominate life and the essence of relationships fades.

Shrimati and Shrikant, young couple begin their marriage with great love and passion. Yet as modern life gets a grip on their life, this intelligent couple cannot hold together. The intelligent Shrimati struggles to save her marriage as she loses her individual identity while the ambitious Shrikant loses himself in a career unable to see or grasp the sacrifices she makes for him.

Bakula symbolizes the love for the couple. It plays a very significantrole in the story. It says that despite of all the hardships, love standsstrong and rooted as long as they make an effort but the momentambitions replace love the symbol of love loses its meaning.

A short and sweet story scores 7 on 10 for its concept and simplicity. Author Sudha Murti has written many more short stories, since this was the first one I read so I felt it deserved to be one of the first books I reviewed.

For any couple who feels that they are missing something in life, I recommend this book. It will help you rekindle the good times andfind reasons to get back together. Nothing should replace love, especially not material things which do not last forever.

Stay together, stay happy…wait for my next review…!!

 

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Book review – The Zoya Factor

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There are many good books out there but often we don’t know which book to buy or to read. So, over the next few months, I will be reviewing different books from Indian and International authors. I will rate them based on story line, language and author.

The first book on the list is Zoya Factor.

Zoya Factor was released in 2008 and is one of the first Indian books with the print run of 20,000. It is written by Anuja Chauhan, one of my favorite Indian fiction authors. I found this book when I was looking for something light to read.

Zoya Factor revolves around the glamour of celebrities like Shahrukh Khan, the pulse of our nation – Indian cricket team, the hardships of advertising agencies and Zoya, an average girl hailing from Delhi Karol Bagh.

The author impressively uses a combination of English and Hinglish to weave a Cinderella love story in Karol Bagh Delhi. She ingeniously combines the sweetness of love with the harshness of advertising, politics, superstition and cricket. She effortlessly embroils you in the painfully drama of match fixing which nearly ruined our love of cricket and the reputation of our country. It is an emotional rollercoaster of cricket, politics and love. The only drawback was the repetition when meeting the Indian cricket team, which made the storyline a bit obvious at times.

All in all, it is a good read with a great ending. It’s a solid 8 out of 10. I definitely recommend reading the book.

P.S. I was so impressed with Anuja’s style of writing that I borrowed her concept of giving my novel DARK WHITE a local essence with typical young Bhopali to connect to the readers and add a local flavor.

Thanks Anuja! I hope we meet one day so I can talk to you and memorialize the occasion with your Autograph on my copy of ‘Zoya Factor’.

How to market your book

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In the past few weeks, we have been discussing the process of becoming an author. We have touched upon the steps involved in writing a book from concept to editing. We have talked about the process of publication from sending excerpts to a publishing house to the fine lines of signing a contract. This week will discuss the final step of becoming a successful author ‘How to market your book’.

The marketing aspect is typically handled by the Publishing House but you should have some knowledge to ensure your book is marketed successfully. There are 3 basic principles of marketing a book:

1. Target readers: Who is the books’ audience? Each genre, each book has a different audience. Know to whom your book will appeal. Knowing your target reader profile – gender, age group, profession and interest level. This will make marketing the book easier.

2. Target market: Ask where is the target market? It is important to know where your book will be marketed and distributed – metro, a particular geographical location or online. This will give you an idea of where you can self promote your book to build a brand and increase book sales.

3. How marketable is the book in terms of content and interactive level. This knowledge will give you an idea of which mediums you can use to self promote your book.

On the basis of the above points devise a marketing strategy for your Book. This strategy covers all the following platforms:

1. Your presence online
2. Your presence in the market
3. Your presence using other print mediums
4. At ground level events
5. Strategy on the next book

This work begins the day you sign the contract with your publisher. While they edit take the opportunity to start your work as an Author-Marketer.

Develop a presence online
Use platforms like Facebook, Twitter, Instagram and Pinterest to help you connect with the world, your audience. Also, create a website to promote yourself and your future books. You can also blog posts to develop an online audience. This will give you a large and ready audience to share your creativity.

Develop a market presence
Once the book is in the market, arrange for meets-greets with store managers to understand how to reach your readers.

Develop a presence using print mediums
Use the print medium to build a presence for yourself and your book. By building a print presence you can connect to people, your target audience in your target market.

Develop a presence using ground level events
Be ready to shed your shy personality as readers want to know you and understand your thoughts. Interactive sessions about the book, about topics other than books are extremely important as they help connect author to audience.

Strategy for the next book
Once an Author, always an Author. Once the first book is complete you should be thinking about the next book. For example, Dark White my first book has been published and marketed for a year now. Soon you will see my next creative efforts.

How to publish a book

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Becoming a published author is a dream many strive for but not everyone achieves.
In the past month, I have written about the different steps involved in crafting a spellbinding book.
Today, I will introduce you to the next step to becoming a published author ‘Publishing’.

Once the last word is written and edited, you cannot just sit at home and wait for a publisher to approach you. You need to start approaching publishing houses to get your book published.
The first step to publishing your book is research. You need to gain a good understanding of these three areas – good publication houses, the genre they focus on and how to approach them will increase your chances of getting published.
Good Publishing Houses
Go online and find the names of Publishing Houses. List them out, I created an excel sheet to make comparing them easier. This will help you decide to which Publishing Houses to send your book.
Also, find out the strength of their distribution network. A Publishing House with a strong network will ensure a wider audience which can bring more sales. This research will also help you understand how book stores work from where your book will be displayed to how it will be promoted.
Genre’s and Publishing Houses
Find out which authors reside under the Publishing House brand.You can learn author names from the company’s website or by spending time at book stores. This will give you a fair idea of which genres the house usually publishes.
Approaching a Publishing House
A good time to approach Publishing Houses is after you complete the First Draft. Send your list of shortlisted publishers –
1. Synopsis of the Book
2. First two chapters
3. A short Author introduction
Once you have sent the email, you have to have patience. Publishers take time to revert on your work. This period varies from publication house to publication house. Typically, they take one to six month. Check their website to verify the duration.
If a Publishing House shortlists your book, they contact you to view the entire book. Do not worry, good publishers respect your work as much as you do, the information is kept extremely confidential.
If they like the entire story, they will revert with a positive response and a soft copy of contract with terms and conditions.You can choose to contact or negotiate with other publishers. Or you can get the work started by signing the contract. The ball is now in your court.
So, if the draft of your first book is complete, then what are you waiting for?
Wish you all the Best!

Review of the movie PK

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Movies have always fascinated me. Hindi movies in particular fascinate me because they balance the over drama of South Indian movies with an Indian version of English movie philosophy. This unusual combination successfully captures the attention of the world’s second highest populated country, despite barriers such as language, tradition, caste and geography.

A fine example of Hindi Cinema is PK. I recently watched PK and I was thrilled, the movie more than lived up to the pre-views.

Raj Kumar Hirani interestingly weaves a story of a traveler (Amir Khan) who has to deal with the quirkiness of another culture. Like the colloquial Hindi word PK (peekay), the character often seems simple minded or PK. This simple tale has been turned it into a masterpiece through the narration, the drama and the beautifully portrayed social message. It is a movie worth watching.

I would like to congratulate the whole team on their brilliant creation and performance. Only good team can produce such a brilliant movie.